The Golden Triangle Luberon Provence

The Golden Triangle

Pascal and Aline Dan-neau of Propriétés du Luberon Sotheby’s International Realty know the area of Gordes-Ménerbes-Bonnieux very well. Close-up on a very demanding clientele…
“In this most highly sought-after part of the Luberon,” say the specialists, “a week’s rental in the high season can attain 20,000 €, though the average price per week ranges from 3,000 to 5,000 €”. These prices correspond to houses of about 150 m2 (4 bedrooms). In this agency recently affiliated to Sotheby’s, all properties are subjected to the criteria of a quality chart. Tranquillity, character, comfort and the existence of a swimming pool are minimum requirements. Just like house linen, cleaning and garden maintenance. The idea is to keep clients faithful one year to the next. “Similarly, it is important to be able to propose “à la carte” services and a telephone line open 24 hours a day.” Clients are 50 % French, 50 % foreign. While the English and North Europeans top the list, some vacationers come from Australia, South Africa and China. Americans show genuine interest in the region’s history. And companies organize seminars here : cultural and sports activities follow sessions held in these residences. All visitors appreciate the proximity of the main roads, from Avignon with its TGV railway station, from Marseille and its international airport. In July and August, the occupancy rate is close on 100 %. Holiday makers love the local cultural life, literally melt for Gordes, dine regally chez Alain Ducasse, Edouard Loubet or at the Mas des Herbes Blanches at Joucas. In the off-season, houses are rented for longer periods and clients are more likely to be senior citizens who adore Provence, or artists drawn by the tranquillity so conducive to creativity. A well-managed property can find tenants 25 weeks a year.